James Buckley


Digital Analytics Manager, AXA Insurance UK

06/2018 - Present
AXA, Weybridge, Surrey
  • Manage the implementation and reporting of all on-site digital analytics for AXA UK.
  • Line manager and mentor to a productive team of five digital analysts.
  • Automate the collection, transforming and cleaning of data in Python within Google Cloud Platform.
  • Extensive use of Google BigQuery for advanced analysis and driving insight into site performance.
  • Deployed GTM Server-side and Consent Mode across AXA UK sites for compliant analytics and marketing tagging.
  • Implemented GA4 tracking onto Android/iOS apps to provide app usage insights to the business owners.
  • Lead development of real-time data collection of customer browsing, quote, and purchasing behaviour.
  • Built version history and monitoring tools to assist with the tag auditing of AXA and partner sites.
  • Develop dashboards using Power BI and Looker Studio to drive self-serve data analysis.
  • Work closely with senior stakeholders and help them to make data-driven decisions.
  • Winner of AXA’s national “Above and Beyond” award which recognises exceptional performance.

Senior Professional Services Engineer, Webtrends

06/2015 - 06-2018
Webtrends, Staines-upon-thames, Surrey
  • Lead successful analytics implementation projects across web, mobile and Intranet platforms.
  • Delivered analytics training to clients teaching them how to perform basic to advanced tasks.
  • Built real-time analytics dashboards using JavaScript/AngularJS for a large banking organisation.
  • Built Excel dashboards utilising the analytics Rest API to provide automated data visualisations.
  • Awarded with two “Employee of the Quarter” awards.

Software Development Intern,

06/2013 - 06-2014, Ealing, London
  • Placement year internship at medium-sized financial software company in South Ealing.
  • Developed software primarily in C# using Visual Studio 2012 among other .NET technologies.
  • Fixed many bugs and implemented several sought after features into product.
  • Worked in an agile environment involving stand-ups, backlog grooming, and sprint planning.


BSc Computer Science (Year in Industry)

2011 - 2015
Royal Holloway, University of London
First Class Honours (81.8%)

Strodes College, Egham, Surrey

2008 - 2010
A-Levels: A - Mathematics, B - Physics, B - I.T



Google Tag Manager ~ Google Analytics ~ Looker Studio ~ SQL ~ BigQuery ~ JavaScript ~ Excel


Python ~ Power BI ~ Google Cloud Platform ~ Rest APIs ~ Web Scraping


Google Optimize ~ Paid Advertising (GMP) ~ Databricks ~ Prompt Engineering ~ Azure