Resume
James Buckley
Experiences
- Design and manage user website behaviour analytics implementation, data modelling, and reporting for AXA UK.
- Engineered robust, scalable data architectures on Google Cloud Platform (GCP), including serverless query automation (Cloud Functions, BigQuery, Pub/Sub) for optimal data freshness and PII-compliant real-time analytics.
- Lead and mentor a productive team of data professionals, designing and delivering advanced website and customer behavioural insight solutions while upskilling them in GCP best practices.
- Championed modern CI/CD practices and solution architectures for GCP automation projects (Cloud Build, Source Repositories), enhancing development efficiency and reliability.
- Successfully executed the migration of critical GCP data and services from US to EU regions, ensuring business continuity and compliance with zero downtime.
- Implemented compliant and comprehensive digital analytics tracking across AXA UK sites and mobile apps, utilising GTM Server-side, Consent Mode, and GA4 to provide deep usage and marketing insights.
- Developed anomaly detection systems on key customer journeys, proactively alerting Product and IT teams to issues, resulting in fast remedies and prevention of significant revenue loss.
- Developed custom team productivity solutions by integrating Azure DevOps APIs, creating automated monitoring and work request tools adopted by the entire Data & Analytics team.
- Developed dashboards using Power BI and Looker Studio to drive self-serve data analysis, empowering senior stakeholders to make data-driven decisions.
- Spearheaded the modernisation of BI data models, designing and implementing scalable ETL pipelines using Dataform and BigQuery.
- Awarded AXA’s national “Above and Beyond” recognition for building a real-time analytics data pipeline and dashboard, displaying customer quote and sales in real-time.
- Led end‐to‐end analytics solution implementations for diverse enterprise clients across web, mobile, and intranet platforms, translating customer needs into tailored technical solutions.
- Acted as a primary technical consultant for key clients, architecting and developing bespoke digital analytics solutions that addressed specific business challenges and enhanced their data capabilities, including pre‐sales engineering, requirements gathering, and solution presentations.
- Designed and delivered high‐impact, real‐time BI dashboards (JavaScript/AngularJS) for a major banking client, enabling immediate insights into customer behaviour.
- Contributed to the development of financial software using .NET (C#) and SQL, focusing on database interactions, feature enhancements, and bug resolution within an agile framework.
Education
Skills
Attribution Modelling - Azure DevOps - BigQuery - CI/CD - Data Modelling - Data Visualisation - Dataform - Databricks - Excel - Google Analytics - Google Cloud Functions - Google Cloud Platform - Google Optimize - Google Pub/Sub - Google Tag Manager - JavaScript - Looker Studio - Paid Advertising (GMP) - Power BI - Python - Rest APIs - SQL - Web Scraping
Interests
- Visiting new countries and exploring the path less travelled.
- Hiking and trekking along challenging terrain. I recently reached Everest Base Camp.
- Photographing my travels and creating printed photo albums.
- Playing guitar and learning new songs to perform together with my partner.
- Keeping fit and maintaining positive well-being.
- Donating blood plasma and volunteering.