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Analysing WhatsApp Data with BigQuery and Looker Studio

WhatsApp is one of the most popular messaging apps in the world, with over 2 billion active users. It’s no surprise that many people want to analyse their WhatsApp data to gain insights into their conversations, including myself! In this post, I’ll detail how I used Python and BigQuery to analyze my WhatsApp data, covering everything from parsing the raw TXT export to visualizing the data. Let’s get started! Parsing the TXT Export Within WhatsApp it is possible to export chat data to a TXT file, by opening the options within individual or group chats, tapping “More” then “Export chat”.